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Frustration

May 1st, 2017

I’ve also considered myself to have a very good work ethic and have always kept myself busy whether it was work, freelance, sports, etc. but now I’m starting to realize that I had no idea was busy really was.

Before getting into why things are going to get REALLY busy, I’ll start with why the title of this post is “Frustration.” For the past 2+ years my buddy and I have been creating a weekly podcast called the High Falutin Ski Bums where we drink cool beers and discuss ski news for the week adding thoughts and humor to the stories we find. In addition, we do one segment where we find and discuss random interesting stories called “Under the Ropes” and another called “From the Ganjala” where we talk about interesting stories in the cannabis world which is evolving and growing very quickly and has always been a friend to the ski industry. It’s been a lot of fun finding stories, creating the design and doing the production for the podcast. If or when we can monetize, it would be a perfect full-time job!

We’ve always had a few fans write in to us and people hitting us up on the socials and that was enough. Maybe it’s because we’re at the end of the ski season (for most), but our podcast and social media posts aren’t getting the love and traction they’ve gotten in the past. Over this time I’ve been resilient and just kept pushing to do more, completely unconcerned about statistics, but it’s getting to the point where my time is becoming too stretched and this needs to become something more than what it currently is.

Are we too niche?

Do people just not care?

Do we just suck?

I have delusionally grand plans for what I want from this podcast – to become of the Anthony Bourdains of skiing by going 2x/month to different ski towns and doing reviews/videos/podcasts about the experience, owning/renting ski country real estate and setting up boutique ski trips to epic locations all over the world. This is what I want, but these goals are a bit down the road.

Here is why something has to happen soon, which I mentioned earlier and about how things are going to get properly busy, my wife and I are expecting a child in August.

We’ve been planning this for a long time and we are so excited about this little dude, but it’s forcing me to throw caution to the wind and get things done before I want to spend all my free time with my new buddy.

Conclusions and Solutions

Efficiency is the #1 priority. If it isn’t going to lead to increasing our audience, it’s not a priority. We have a really fun and interesting podcast. Everyone who knows about it and has checked it out, likes it. It’s just up to us to get it into more people’s ears. I recently signed up and watched a webinar from the WordPress plugin Sumo which focused on developing your mailing list and monetizing your blog or podcast. This is my next step to get this set up.ski

As the driving force behind the podcast, I need to improve my leadership. Since I just I said that efficiency is my #1 priority, one way this will be achieved is through delegation of tasks that play to his strengths. For this to succeed I’m going to need to help and inspire my co-founder by showing him how important the success of this business is and how I need his help to make this happen.

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