portfolioIndexIQ.com Redesign

January 19th, 2016
responsive example of indexiq.com

indexiq.com

Objective

Rebrand newly acquired ETF provider IndexIQ into New York Life Investments branding.

Stakeholders

  • NYL senior management
  • IndexIQ senior management

Key Design Decisions

  • Site must be responsive
  • SVGs utilized to increase page load speed

High Value Task

  • Access key funds in less than two clicks

Prototype

  • Photoshop/Illustrator

Build

  • HTML5, CSS, JS, Gulp

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