Objective
Create a new blog that incorporates MainStayInvestments.com website look and feel while combining current blog best practices to create best-in-class experience.
Stakeholders
- NYL senior management
- Blog content creators
Key Design Decisions
- Incorporate blog-specific best practices including prominent “most recent” home page treatment
- Responsive with number of home page columns adjusted based on device width
- Prominent social sharing capabilities
Prototype
- Photoshop/Illustrator, localhost WordPress installation