portfolioMainStay Investments Blog

August 29th, 2016
Responsive Design for MainStay Investments Blog

mainstayinvestmentsblog.com

Objective

Create a new blog that incorporates MainStayInvestments.com website look and feel while combining current blog best practices to create best-in-class experience.

Stakeholders

  • NYL senior management
  • Blog content creators

Key Design Decisions

  • Incorporate blog-specific best practices including prominent “most recent” home page treatment
  • Responsive with number of home page columns adjusted based on device width
  • Prominent social sharing capabilities

Prototype

  • Photoshop/Illustrator, localhost WordPress installation

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