portfolioNYLIM.com Redesign

December 12th, 2017
Responsive design views of new NYLIM.com site

NYLIM.com

Objective

Rebrand New York Life Investments in show full suite of capabilities to all current and potential New York Life Investments clients.

Stakeholders

  • NYL senior management

Key Design Decisions

  • All lines of business must be boldly and prominently displayed on the homepage
  • Target market is all current and potential investment professionals
  • Site must be responsive

Build

  • HTML, CSS, JS, Gulp, .ejs templating

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